Charisma is a true observer and a benefiter of the “New Globalization”, which has been and will continuously impact various countries’ economic development. Historically, the globalization movement shifted the supply chain from developed economies like the US and Western Europe to developing countries. This movement has led to an over 30-year “golden era” with significantly deep industrialization, increased per capita income, and expanded domestic consumer capacity in these benefitted developing countries. Now, the “new globalization” is evolving from a once centralized supply chain into regional and distributed supply chain networks. For instance, China, Japan, and South Korea continue shifting manufacturing and investment to Southeast Asia, while the US and Canada place more importance on Mexico. This new movement or shift will create new MNCs, new unicorns, and countless new investment opportunities for the decades to come.

Charisma consistently focuses on a research-driven approach and proactive value creation throughout the investment process. The investments range from early-stage growth, late-stage growth, and pre-IPO investments to partnered small and middle market buyouts, with a proven track record of successful exits and IPOs. Charisma proudly positions itself as the strategic partner to visionary entrepreneurs, especially those expanding into the high-growth APEC region. The enduring values are encapsulated in the principle of "Think as Entrepreneurs, Work as Partners."

Charisma has built a unique Charisma Growth System (CGS), devoting relentless efforts and resources to help drive sustainable growth to its portfolios. Charisma aims to create value and generate attractive returns for all its partners.