The Future of New Brands is a periodical summary for everyone in today's good consumption era when brands are surging. The combination of capital operation and industrial know-how contributes to "capital entrepreneurs", the new future for China's private equity investment. From case studies of listed international consumer brand companies, we can find the possible future development paths of many Chinese consumer brand entrepreneurs. M&A plays a very important role in this process as the development of multi-brands is a history of M&As. Through the understanding of the growth path these international consumer brand giants, we can get a clear picture of how corporates cope with difficulties and thrive.

For more than a decade, the business models of the retail industry in China have consistently evolved. Yet, the essence of retail, developing products to meet the changing needs of consumers and improve supply chain efficiency, remains unchanged. Even today, when the concept of "new retail" is widely discussed, we still need to explore the logic and reasoning behind the business and keep seeking the core elements of the retail industry. The book offers an exact comprehensive summary of periodic development in China’s retail market.